Joe Genova

Joe Genova

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Healthcare Innovation Through Disruption: Lab Testing & Theranos

Joe Genova

Healthcare Innovation Through Disruption: Lab Testing & Theranos

Silicon Valley has been a hub of innovation for the past few decades, and Palo Alto-based Theranos is no exception. Founded in 2004 by Elizabeth Holmes, then a 19 year old Stanford dropout, Theranos is poised to disrupt the 75 billion dollar laboratory testing industry.

Their business model is simple; they developed technology which allows them to be quicker, more convenient and far cheaper than their competition. 

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Topics: Cost Containment, Innovation, Disruption

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