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Workforce Social Media Guidelines On & Off the Clock

David Rook

At this point, nearly every business, regardless of size, has a social media presence — as does nearly every single one of their employees. Like it or not, social media isn’t an option for your company anymore. It’s basically a must-have.

Customers not only expect you to have an easy-to-use website, but they want to see you on social media sites such as Facebook, Twitter, Instagram, Snapchat, and plenty of other platforms you probably wish you didn’t have to think about. Of course, this means you need to develop strong social media guidelines for your employees to follow, while they’re on and off the clock.

Social media creates an obligation on the behalf of your company to have trusted, well-trained, and responsible staff representing your business online. It’s so easy for an employee to misspeak or get baited by an annoying internet troll. Social media also provides ample opportunity for your workforce to talk about your business when they’re off the clock. This can be a good thing, but it can also backfire if people believe your employees are speaking on the behalf of your company, even while on their personal pages.

While social media can be a frustrating venture for any business, it also creates an environment where you can interact on a more personal and immediate level with customers (both current and prospective). It expands the reach of your brand while increasing brand interactions.

Social media is here to stay. Because of this, many companies have developed social media guidelines  — both for staff members who work in the marketing and customer service departments (who will be speaking on the behalf of the company), as well as employees outside of those departments who simply engage in social media on a personal level. Social media guidelines don’t tell employees how to use social media in general, but rather describe how it’s appropriate to use social media when talking for, or about, the company. You can download some excellent sample policies here

Why Social Media Guidelines are Important


It’s safe to assume the vast majority of your employees are on social media. Some will be more active than others, but nearly everyone will have a presence on at least one channel — more than likely, multiple social platforms, with the most popular being Facebook, Twitter, and Instagram for personal use and LinkedIn for professional networking.

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Topics: Employee Communications, Social Media, Corporate Communication, Culture, Compliance

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The Glassdoor Effect on Company Reputation

David Rook

Every business owner is concerned about their company’s reputation. It not only affects their ability to attract customers, but also the talent they’re able to recruit. And these days, the internet is providing a much louder voice to a much wider audience, making business reputation management both more difficult and more complicated.

Ideally, you want current and former employees to leave shining endorsements of your company and all it has to offer, but the reality is that not everyone will do so. Whether your role in a company is one of ownership, leadership, marketing, or human resources, part of your job is to engage in business reputation management and luckily, the very same internet making the process more difficult has managed to provide some useful tools to help you out.  

The Role the Internet Plays in Company Reputation

One of the most positive things the internet has bestowed upon us is the ability to be more transparent. We don’t buy anything without researching it and reading every review we can find, so why would job-seeking be any different? People can read the company’s website, but let’s face it: what they really want is the inside scoop. They want the dirt. They want to know why employees leave, what they’re upset about, what they wish they could change, and how good the employee benefits really are.

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Topics: Culture, Employee Benefits, Reputation Management, Social Media

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