Gen Z is also known as the post-millennials, the digital generation, and the iGeneration, but regardless of what you call them, they’re beginning to enter the workforce. Though they may be dreading the prospect, it’s already time for HR Directors to start thinking about what kind of employee benefits package will recruit a whole new generation.
The boomer generation is the only one with agreed upon dates recognized by the census bureau (1946 through 1964), but the media has spent plenty of time defining (and debating) the others. For the most part, people agree that Gen Z begins sometime between 1997 and 2001.
Some make the case for defining this generation as starting on September 11, 2001, in recognition of the historical event on that day which changed every facet of American life, including the way we raise our children. Without a doubt, Gen Z is being raised with an entirely different perspective on life than those who came before them.
Because Gen Z is focused on volunteering, they might appreciate something like a paid day of service in your employee benefits package. For employees that wish to partake, they can use the day to volunteer for a non-profit organization of their choosing. Feel free to ask for a signed note if you’d like to make sure this day isn’t being used to skip work without using vacation time.
Interestingly enough, Gen Z may not be overly concerned about the health insurance portion of your employee benefits package, as they’ll still qualify for their parents’ health plan until age 26 (the youngest millennials on your staff may be in the same situation). This of course will change over time, as their tenure with the organization grows.
It’s important to keep in mind that this generation doesn’t remember a time before technology was so prevalent, so having your office tech up to date is important. If travel is part of the job description or working from home is a perk they can enjoy, make sure they have the laptops, tablets, or phones they’ll need to do their jobs. And if you really want to make them happy, pay for their home internet.
According to Ernst & Young, one of the reasons Gen Z feels so optimistic about their future in the workforce is their collective sense that employers are more in tune with what their generation will need to be successful in the future. They anticipate working with new technologies such as AI, robotics, and automation — all of which they feel will increase their productivity and allow them to focus on other areas where they can add value and derive satisfaction.
You may feel like you have plenty of time to implement these policies, but you don’t — the oldest members of Gen Z are currently in college and will soon start evaluating co-ops and internships, which could be the perfect way to recruit them for long-term employment in your company. If you want an employee benefits package that really speaks to Gen Z, you need to be thinking about it now.
How are you planning to recruit and retain Gen Z? Leave us a comment below or contact us. We’d love to hear from you!