Employee Benefits Blog

What is a 529 Plan? (And Should You Offer One?)

Written by David Rook | Feb 16, 2018

College tuition has been steadily increasing for the past couple decades. While many colleges are trying to increase endowments and offer more scholarships for high-achieving students, other options exist for students to avoid debt. A 529 plan is one of the best tools students have to do just that.

In fact, the new tax law passed by Congress, as well as the recently introduced bi-partisan Boost Saving for College Act, both bring about a few changes to 529s worth checking out (read below). 

Just consider that in 2017, the average cost of a four-year undergraduate degree at a public college for in-state residents was nearly $57,000 for tuition, fees, and room and board — of course, that’s assuming the student graduates in four years. Many degrees are stretched to four and a half or five years if internships or cooperative education programs (co-ops) are involved.

Families who can afford it have been saving for college for a long time, and thanks to 529 plans, many are able to do so with tax advantages. Some employers have even started to offer them to employees as a way to incentivize them to plan ahead for college savings. And thankfully, some state governments (like Arizona) have begun to offer extra state tax incentives, as well.

What is a 529 Plan?

Congress developed 529 plans in 1996 as a way to “make it easier to save for college and other post-secondary training for a designated beneficiary, such as a child or grandchild.” While not-so-cleverly nicknamed after the section of the Internal Revenue code that discusses them, 529 plans are legally called “qualified tuition plans.”

Anyone can open a 529 plan for any person, including themselves, and beneficiaries can be re-designated at any time without penalty. For example, if funds weren’t used entirely for one child, you can re-designate them to another, or to a niece or nephew.

Contributions are made on a post-tax basis. Earnings are not subject to federal capital gains tax and withdrawals for the purpose of paying college-related expenses are generally exempt from state taxes. However, individual state law determines whether contributions are deductible on tax returns when used for qualified expenses such as tuition, fees, books, and room and board.

With the new tax law passed by Congress at the end of 2017, 529 plans are now also allowed to be used for tuition at private schools offering Kindergarten through 12th grade education. This means that parents with children in private schools may be able to get a tax break by using their 529 to pay for tuition.

Should You Offer a 529 Plan?

Because of the rising cost of a college education, 529 plans are becoming one of the more common voluntary benefits being offered by employers. As with most voluntary benefits, the employer doesn’t contribute any money toward the plans, but rather, connects a broker to the employees to provide them the opportunity to take advantage the plan. However, it’s possible to contribute to your employees’ plans if you’d like.

If you do choose to contribute to your employees’ 529 plans, be sure to inform them that they’ll have to pay taxes on your contributions, as it’s counted as income on their annual tax returns. However, the recently introduced bi-partisan Boost Saving for College Act would allow employer matches up to $1,000 to be excluded from the employee's gross income, which would eliminate this issue for some families, while allowing them to stockpile additional funds.

Whether or not it makes sense for you offer 529 plans to your employees might depend on the demographic makeup your workforce. If you employ a lot of people with children who haven’t attended college yet, it could be a useful benefit to them. And of course, including 529 plans in your employee benefits package may entice potential employees to apply for jobs in your organization and accept them if offered.

For employees, 529 plans encourage them to think ahead and put away money for their children’s college education. The tax advantages, as well as the investment growth, make these plans worthwhile. For employers, 529 plans are a meaningful voluntary benefit that wouldn’t necessarily cause your organization to incur extra expenses, but could prove very helpful for your employees.

College savings plans have become so important that some states have chosen to offer tax write-offs for 529 contributions, including Arizona. In fact, Arizona is one of the only states that allows you to write off 529 contributions to any state’s college tuition program — not just their own. Married couples filing jointly can deduct up to $4,000 per year, while individuals or heads of household can deduct up to $2,000. Considering that the top tax bracket in Arizona is 4.54%, a $4,000 contribution to any Section 529 plan will save a married couple a maximum of $182 at tax time. In other words, receiving the deduction is similar to a 4.54% bonus on the amount contributed.

Some parents know they should open 529 accounts for their kids, but may not feel empowered to do so on their own, or perhaps just haven’t gotten around to it — while many others have no idea what a 529 plan is. According to a 2017 poll by Edward Jones, 72 percent of Americans cannot correctly identify a 529 plan as a college savings program. Having a push from their employer, either by making enrollment easier, making a contribution, or even just helping to educate them may be invaluable.

A New Benefit: Student Loan Relief

If your workforce largely consists of 20-somethings, they may not be interested in 529 plans, but they might be very interested in help paying off their student loans. Not everyone is so lucky to have a 529 plan cover the entire cost (or even a portion) of their college tuition. Therefore, another hot new benefit being offered by employers is student loan relief.

It doesn’t have to be a lot — maybe $50 or $100 per month, but for people in their 20’s, every little bit will help. A small contribution might allow them to stay on a standard repayment plan (which assumes a 10-year payoff period) or maybe even help them pay off their loans early.

Employees who take advantage of this benefit are oftentimes very grateful and repay the company with loyalty. 

Do you offer 529 plans to your employees? Leave us a comment below or contact us. We’d love to hear what your employees think of this benefit!