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Communications

Our workforce communications expertise is designed for maximum impact, reaching diverse multi-generational, multi-cultural, multi-lingual and geographically dispersed workforces

Our best-in-class communication services include year-round benefit communication campaigns both large and small. We typically start communication planning by jointly creating an annual communications calendar with our clients.

jp griffin communications approach

We’ll then provide attention-grabbing, breakthrough communication materials, in multiple formats and mediums, to drive the benefits strategy. These efforts almost always include a robust, multi-faceted open enrollment campaign designed to reach diverse multi-generational, multi-cultural, and geographically dispersed workforces. All of our materials can be produced and presented in both English and Spanish

Our on-going employee education and wellness campaigns are always more effective when we allow claims analysis and population analytics to drive the communication calendar. For example, if a client is experiencing higher than average ER visits, or has a workforce over-indexing on obesity and diabetes, we’ll tailor a portion of the communications calendar to target these issues. Furthermore, we’ll do so in a highly localized fashion so as to incite desired actions on the part of the intended audience.

All design, layout, copywriting, printing, shipping and distribution of communication materials are 100% covered as part of our standard services, meaning we will never assess additional charges to perform any of this work.

All campaign thematics, concept ideation and copywriting is performed in-house by a team of talented marketing and corporate communications professions with over 60 years of collective experience in the creative arts.