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David Rook

David Rook

Chief Marketing Officer

Dave is a veteran marketing and digital platforms expert. His passion lies at the intersection of the creative arts, behavioral economics and social sciences. Dave is our go-to resource for out-of- the box creative, as well as strategically sound yet remarkably innovative approaches to the mundane.

Dave spends his days finding new ways to help drive benefit strategies and desired outcomes through more influential employee communications and decision-making tools.

He works hands-on with our clients to tap into the behavioral insights of their workforces – all in an effort to solve their most difficult communication, enrollment and behavioral modification challenges.

A digital products expert since the early days of the Internet, Dave also leads the development and optimization of our benefit automation and HR technology platforms, including both our desktop and mobile solutions.

Dave’s distinguished career includes brand marketing positions with Leo Burnett (General Motors, Philip Morris), Coca-Cola and AOL. More recently Dave was the General Manager of Consumer Media at Hanley Wood and the Chief Marketing Officer at eCommerce retailer Simplexity.

A sampling of the diverse brands Dave has worked on include:

  • Oldsmobile
  • Rockford Fosgate Audio
  • Marlboro
  • Sprite
  • Minute Maid
  • AOL
  • City’s Best
  • Moviefone
  • Architect Magazine
  • ePlans.com
  • Floorplans.com
  • Homeplans.com
  • Verizon
  • T-Mobile
  • When.in
  • GMC Truck
  • Celebrity Cruise Lines
  • Coca-Cola
  • Barq’s
  • Wendy’s
  • Digital City
  • MapQuest
  • Builder Magazine
  • Remodeling Magazine
  • Dream Home Source
  • Houseplans.com
  • Wirefly.com
  • Sprint
  • Urgent.ly


Dave received his MBA at Georgetown University and his undergraduate degree from the Walter Cronkite School of Journalism and Telecommunications at Arizona State University.

When not at the JP Griffin Group, you might find Dave out on the golf course or at a live music venue, all the while checking scores for his beloved perennial underdog, the Chicago Cubs.

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Author's Posts

JP Griffin Group Recognized For Excellence In Workplace Wellness

David Rook

JP Griffin Group is being recognized once again for making efforts to positively affect the health and well-being of their employees, their families, and their community by implementing comprehensive worksite wellness strategies.

In a virtual ceremony held yesterday, the Arizona Department of Health Services and the Maricopa County Department of Public Health (MCDPH) awarded JP Griffin Group the highest award possible award, with Platinum level recognition. This is the third consecutive year JP Griffin Group is being recognized as a Platinum level recipient.

"With employees spending nearly half of their waking hours at work, at least before the COVID-19 pandemic, the workplace represents an important setting for promoting healthy behaviors," said Jeff Griffin, Founder and President of JP Griffin Group.

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Topics: Recognition, Awards

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JP Griffin Group Recognized As Top Five Phoenix-Area Employee Benefits Advisor

David Rook

The Phoenix Business Journal has once again recognized JP Griffin Group as one of the Largest Phoenix-Area Employee Benefits Consultants. This is the fifth consecutive year JP Griffin Group has made the list, and the second year in a row that JP Griffin Group is in the top five.

This ranking of the valley’s top employee benefits advisors is compiled annually and is based on the number of local employee benefits consultants. This ranking takes into account all valley area employee benefits advisors, consultants and brokers.

Other information captured on the annual list includes the total number of local employees, a list of primary services, the percentage of fee and commission-based 2019 revenue, the top local executive, and year founded in the Phoenix metropolitan area.

“It’s an honor to be recognized by the Phoenix Business Journal as one of the largest employee benefits consultants in Arizona” said Jeff Griffin, Founder & President of JP Griffin Group. “We are proud to call Arizona home and we are looking forward to the day when our clients can reopen their doors for business once this COVID-19 pandemic passes.”

The other Employee Benefits Brokers rounding-out the top five were;

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Topics: Recognition, Awards

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Phoenix Business Journal Once Again Names JP Griffin Group a Top Employee Benefits Consultant

David Rook
The Phoenix Business Journal has once again named the JP Griffin Group as one of the Phoenix area’s top Employee Benefits Consultants. This year, the JP Griffin Group took the No. 6 spot on the annual list, ranked by number of employee benefits consultants working locally in Maricopa and Pinal counties.

Published April 18th, this compilation is part of the Phoenix Business Journal’s list of top companies in a variety of industries. This ranking takes into account all valley area employee benefits advisors, consultants and brokers.

“We are thrilled to be recognized by the Phoenix Business Journal as one of the top Arizona employee benefits consultants ” said Jeff Griffin, Founder & President of the JP Griffin Group. “We are proud to be acknowledged as effective leaders within our industry and strive to continuously provide innovative and impactful employee benefit solutions for companies, nationwide.”

The JP Griffin Group, headquartered in Scottsdale, Arizona, has a robust team that is passionate and dedicated to delivering data-driven insights and customized employee benefits solutions for both fully insured and self-funded companies. As a leading employee benefits consultant in Arizona, the company has been delivering tailored employee benefit solutions since 2010. This is the third year in a row the JP Griffin Group has been recognized by the publication at a top employee benefits consultant.
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Topics: Recognition, Awards

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